Logo and Brand Mark
The primary logo is attention grabbing, with color icons that signify wholeness and receiving. In colors inspired by salt, I call this the whole and the bowl. The whole is filling the empty bowl, which symbolizes what VIDA TIA will bring to individuals; a sense of fulfillment and wholeness.
The secondary logo includes the tagline with the graphic sized to match the additional height.
The brand mark is offered in four different colorways, playing on the palette and can be used to signify different services, and serve as the favicon (a small graphic usually found on a website’s tab).