The Intuitive Analyst - Branding + Web Designer for Introvert Entrepreneurs

VIDA TIA: The Intuitive Analyst

Janet helps people tap into their creativity, their love, their own understanding, their value.

The purpose of VIDA TIA is to help others experience their true, authentic selves and discover that we can be and fulfill our whole selves. VIDA TIA’s purpose is to bring about life affirming and long lasting change. VIDA TIA’s goal is to help you navigate and support you in this quest because discovering a system that allows you to love yourself and be your true self is invaluable, allowing you to overcome obstacles and mental blocks, and will last a lifetime.

Brand Foundations

Project Goals

Launching VIDA TIA as a holistic and integrative behavior analyst.

Brand Values

VIDA TIA helps people connect to that greater existence — the beauty, art, and love in life. Helping others reach that state and becoming aware of that possibility for themselves.

Mission Statement

VIDA TIA supports individuals to face life’s challenges head on through conscious awareness and analysis by becoming balanced, experiencing a state shift to promote a sense of fulfillment and empowerment.

Purpose + Vision

The purpose of TIA is to help others experience their true, authentic selves and discover that we can be and fulfill our whole selves. VIDA TIA’s purpose is to bring about life affirming and long lasting change so that individuals can improve the way they engage, value, and support themselves.

Color Palette + Font Suite

About the font selection:

The logo font is called Ghaitsa. It is both modern and classy, fluid with a connection to handwritten letters.

The heading font is Bell MT with italic style — it’s a modern, sophisticated font that stands out from the body text and adds motion to the typography suite.

The sub-heading, body text and caption text are all version of Source Sans Pro, a standard font that is easy to read and doesn’t distract from the message.

About the Color selection:

I was inspired by a gradient of white and warm charcoal grey, along with the sea glass and celadon stones that feel inherently soothing to touch and look at. The colors triggered a connection to natural salt, and the addition of a peachy pink reminiscent of Himalayan sea salt adds vibrancy and much needed contrast to the muted palette.

Logo and Brand Mark

The primary logo is attention grabbing, with color icons that signify wholeness and receiving. In colors inspired by salt, I call this the whole and the bowl. The whole is filling the empty bowl, which symbolizes what VIDA TIA will bring to individuals; a sense of fulfillment and wholeness.

The secondary logo includes the tagline with the graphic sized to match the additional height.

The brand mark is offered in four different colorways, playing on the palette and can be used to signify different services, and serve as the favicon (a small graphic usually found on a website’s tab).