Business Mindset and How Purpose Leads to Growth

Black women entrepreneurs are legit the best of making the most with the least. We budget, we research, we spend a lot of time doing it our damn selves bc we were raised to be self-sufficient. This is both a special skill and a curse when it comes to our growth and scaling our biz. I’m not sure if you checked this post or my ig live about the cost of time but it all comes down to this African proverb – “If you want to go fast, go alone; but if you want to go far, go together.”

My “why” is because I want us to go far. I want us to reach our goals faster and with more ease than we thought possible. This matters in my business and is reflected in my process, my framework, and how we interact. In turn, you not only come away from our collaboration with an incredible website, but one tailored for your clients and composed with thoughtful intentions, an eye for detail and expertise.

Entrepreneurs, especially those of us with no team or a small team, are fortunate enough to know every minute detail of our business and reach success because we are experts.

In writing this, I realized that many try to do ALL. OF. THE. THINGS. because we figure, “Hey, we’re experts” and somehow translate that to be successful in all things related to our business. And we do it because we love what we’re creating, and want to be sure that what happens is done with love and the utmost attention.

Well I’m here to tell ya, that ain’t it sis. If you aren’t an actual expert on something, no matter how much love and attention you throw at it, it can still be wack af at the end of the day. Let’s be very very real.

If you fell for the “I can do all things thru myself that strengthen me” mantra, you aren’t alone. I started out spending mad time trying to figure out workflows in my CRM, researching all the techy stuff for the backend of my biz, all while trying to market on ig, and wanting to branch out to other platforms in my first year of business. Long nights and too much screen time had me seeing the error of my ways pretty quick. This is where business mindset comes into play and how I finally started to break free of the “I’m Every Woman” syndrome. Outsourcing!

My advice is to start with things you know you aren’t good at. Those things that, if done wrong, will make you a hot sobbing mess of regret this time next year. For me that’s numbers, so I’ll be hiring a CPA for my business and personal taxes – I’ve made mistakes doing the DIY thing in the past and I’m just not built for that anymore.

My next expert I’m hiring is something that I’m alright at, but I never feel like putting in the time even though I know it will have a significant impact in my business: copywriting. I love communicating with my people *WOC entrepreneurs 💜* however I want to make sure that everything on my website says what I mean it to say, in a logical, easy to follow way. It’s something that’s very important to me, because I want my audience and visitors to my website to feel tailored to and seen. That ain’t happening if my little ADHD brain starts talking about lasagna and posting cat memes instead of delivering the goods I promised.

Actual footage of my brain 24/7

The ultimate message is: Don’t spend your time trying to DIY it to death. When you know your purpose, you know the things you can easily release because they aren’t in alignment, or even support how you want to feel in your business.

If you’re a seasoned entrepreneur, by this time you’ve come to realize that having certainty in your purpose and values makes decision making simpler. You review your option and ask “Which action reflects my values? Supports my mission? Will it bring me closer to my goals?”

If you have a why, you have a purpose- Your purpose will clear the way to your mission and allow you to see what’s really interfering with you reaching the next phase. When you have a clear mission that you communicate consistently and clearly, you stand out like Lil Kim in a rhinestone bodysuit.
It keeps you authentic – Your “why” is the reason you’re in business in the first place (aside from the basic need to make money for those of us not independently wealthy). You inspire confidence in potential customers when they can see that your purpose is to support them, and now trust you enough to invest their hard earned coins in your offer.
It keeps you on track – Your “why” will lead you to making the best decisions for your business when you are stuck in analysis paralysis. Your why is your North star and guides you on how you move through the world as an entrepreneur.

Don’t overthink it. A lot of us have a why, but think we don’t. If you think you’re just out here working at your business with no purpose, here’s a few tips on how to find your why:

1: What inspires you? – What drives you to do what you do? Why are you putting in all this effort to do this? Who are you doing it for?

2: What are you most passionate about in your business? What is it about your business that you love, and what really ignites that passion? What do you want to do all day every day, and twice on Sunday? What are you doing in your business that makes you feel like a total badass?

3: What problems do you want to solve for your customers? How are you making your customer’s lives easier? What is the biggest problem you want to solve for your audience? What motivates you to solve this problem?

4: Do you all day 💜 Do what you feel led to do, be who you are meant to be. Your why is different to your mission.Your why is your purpose. That purpose drives you to go on that mission. Your why is your business’ essence – it is the very core of your business.

Knowing my why has supercharged the way I connect, communicate, and interact with my audience. If you have any additional tips, or wanna share your why, please drop it in the comments. I’d love to hear what’s on your heart and mind.

Stay inspired,

Rosanna