The ultimate message is: Don’t spend your time trying to DIY it to death. When you know your purpose, you know the things you can easily release because they aren’t in alignment, or even support how you want to feel in your business.
If you’re a seasoned entrepreneur, by this time you’ve come to realize that having certainty in your purpose and values makes decision making simpler. You review your option and ask “Which action reflects my values? Supports my mission? Will it bring me closer to my goals?”
Don’t overthink it. A lot of us have a why, but think we don’t. If you think you’re just out here working at your business with no purpose, here’s a few tips on how to find your why:
1: What inspires you? – What drives you to do what you do? Why are you putting in all this effort to do this? Who are you doing it for?
2: What are you most passionate about in your business? What is it about your business that you love, and what really ignites that passion? What do you want to do all day every day, and twice on Sunday? What are you doing in your business that makes you feel like a total badass?
3: What problems do you want to solve for your customers? How are you making your customer’s lives easier? What is the biggest problem you want to solve for your audience? What motivates you to solve this problem?
4: Do you all day 💜 Do what you feel led to do, be who you are meant to be. Your why is different to your mission.Your why is your purpose. That purpose drives you to go on that mission. Your why is your business’ essence – it is the very core of your business.
Knowing my why has supercharged the way I connect, communicate, and interact with my audience. If you have any additional tips, or wanna share your why, please drop it in the comments. I’d love to hear what’s on your heart and mind.